This white paper outlines how FinOps enables organizations to gain control over cloud spending through visibility, alignment, and strategic reinvestment. It addresses challenges like decentralized costs, unpredictable billing, and goal misalignment. The three-step approach includes identifying quick wins, realigning architecture, and embedding a FinOps culture. Telefónica Tech enhances this with tools like IBM Apptio Cloudability, AI for anomaly detection and forecasting, and integration with Azure AI and GreenOps. The combined strategy supports innovation, sustainability, and cost efficiency while aligning financial and operational goals

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