White Paper

The Web Messaging Guide

The Web Messaging Guide

Pages 22 Pages

This white paper focuses on how web messaging—via on-site notifications, banners, and modals—can strengthen digital engagement. It defines message types, use cases, and personalization tactics that enhance browsing experiences without disrupting users. The paper provides best practices for timing, A/B testing, and compliance. It concludes that web messaging, when powered by unified customer data, bridges the gap between acquisition and retention.

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