Generative AI is transforming the XaaS lead-to-quote process by streamlining sales and marketing operations, improving personalization, and accelerating deal conversion. As XaaS models grow in complexity with diverse products and consumption-based pricing, AI-powered CPQ (configure, price, quote) systems help navigate extensive catalogs and complex pricing structures. GenAI-powered virtual assistants guide customers to suitable products, while predictive analytics enable targeted cross-sell and up-sell recommendations based on customer behavior and usage patterns. This reduces sales cycle time, boosts revenue growth, enhances customer experience, and improves sales productivity, making the entire lead-to-quote journey more efficient and personalized.

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