The Power of Product Testing with Synthetic Data

11 Pages

Ipsos shows how synthetic data can revolutionize product testing by lowering costs and expanding reach. Using AI to augment small real-sample datasets, brands can simulate full-scale studies without the expense of large respondent pools. This hybrid approach reliably mirrors human-only testing across markets and categories. Success depends on training the AI with high-quality, relevant inputs. While not a substitute for real consumers, synthetic data enhances decision-making by making testing faster, more flexible, and scalable.

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The Power of Product Testing with Synthetic Data

The Power of Product Testing with Synthetic Data

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