White Paper
The Power of Data in Retail
Retailers like Amazon and Nordstrom leverage data to meet rising customer expectations for seamless online presence, inventory transparency, and personalized experiences. Splunk’s Data-to-Everything platform, combined with Google Cloud, breaks down data silos to provide real-time visibility across operations, enabling faster issue detection and resolution. This empowers retailers to optimize omnichannel operations, ensure store reliability, and strengthen security. By harnessing AI-driven analytics, retailers can modernize infrastructure, enhance customer journeys, and build lasting brand loyalty.