THE POWER OF A FLEXIBLE OPERATING MODEL OPTIMIZING FUND ORDER MANAGEMENT AND DISTRIBUTION: A RISING TIDE DOESN’T LIFT ALL BOATS - ONLY THOSE THAT ARE SEAWORTHY. Despite the volatile market conditions, the investment management industry has gone from strength to strength. And the overall outlook looks promising, observes Deloitte 1 . But with competition, market uncertainty and complexity on the rise, industry participants must adapt their operating models if they are to differentiate their services and maintain a competitive edge in this increasingly challenging environment. 1 2022 investment management outlook, Deloitte, November 17, 2021, https:// www2.deloitte.com/us/en/insights/industry/financial-services/financial-services- industry-outlooks/investment-manageme

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