This white paper explains how pandemic-driven disruptions exposed weaknesses in global supply chains and just-in-time inventory practices, making accurate demand forecasting critical for manufacturers. It describes how uneven economic recovery, shifting customer behavior, and limited visibility from distribution channels have led to inventory imbalances, extended lead times, and declining profitability despite revenue growth. The paper identifies root causes including reliance on historical data, transaction-focused sales processes, lack of pipeline visibility, and insufficient discipline in managing demand signals. It argues that forecasting must move beyond past patterns to a forward-looking, data-driven approach that integrates sales, customer service, and operations. The paper conclude

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