This White Paper emphasizes that mastering data is critical for business success in the digital economy. It highlights the need for organizations to become “data champions” by adopting the right data architecture, specifically a federated, digital business fabric approach that connects processes, users, and technology. Key insights from IDC’s 2021 survey of 450 global enterprises show that data-driven companies outperform others by being more agile, resilient, and profitable—three times more profitable on average. The paper outlines five strategic pivots CIOs must lead to align data architecture with business goals, enabling real-time insights that improve talent management, productivity, innovation, and supply chain resilience.

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