The white paper challenges the assumption that Microsoft SQL Server performs best only on Azure, showing that AWS can deliver equal or better performance and cost efficiency. It highlights AWS EC2’s 2x faster speed and 62% lower costs compared to Azure. With SQL Server 2014’s end of support, the paper stresses the importance of flexible licensing through AWS options like pay-as-you-go or bring-your-own-license. Case studies reveal organizations cutting SQL licensing costs by up to 50% and improving stability through AWS migration. Softchoice, an AWS-certified partner, provides readiness reviews and managed services to ensure secure, optimized SQL workload migrations.

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