SAP Emarsys Customer Engagement enables marketers to deliver personalized, omni-channel campaigns that drive customer loyalty and lifetime value. IDC research shows companies using the platform gain $4.7M in annual benefits, with a 385% three-year ROI and payback in 12 months. Organizations report faster campaign launches (53%), quicker time to market (52%), and a 25% increase in omni-channel campaigns. Marketing productivity rose 35%, while sales, support, and IT teams also saw efficiency gains. By centralizing data, automating personalization, and simplifying processes, Emarsys strengthens engagement, boosts satisfaction by 22%, and delivers measurable revenue growth.

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