The IDC white paper shows how HubSpot Sales Hub delivers major business value by unifying sales, marketing, and reporting into a single platform. Interviews with eight organizations revealed an 824% three-year ROI, a three-month payback, and $1.69M in added annual revenue. Sales Hub increased sales-qualified leads by 48%, productivity by 33%, deals closed by 19%, and lead response time improved by 22%. Field sales, SalesOps, and executives saw major efficiency gains, while IT teams benefited from streamlined support. Sales Hub’s all-in-one solution, integrations, and scalability help businesses reduce tech sprawl, improve analytics, and drive revenue growth.

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