This whitepaper outlines how retailers can secure AI-driven experiences ahead of the 2025 holiday season, a period that will heavily stress digital systems. It emphasizes the need to reduce friction without weakening security as revenue pressures rise. The paper highlights the growing identity gap created by rapid AI adoption and explains how integrating identity controls into AI agents can enable trusted personalization. It stresses the importance of protecting login experiences during peak traffic and scaling systems safely. Ultimately, retailers must ensure they are AI‑ready, identity‑ready, and prepared for peak season demands.

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