This white paper compares Microsoft Copilot, Copilot Studio, and custom AI to help organizations pick the right approach for productivity and domain-specific value. It describes Copilot as an everyday assistant embedded across Microsoft 365 and Graph for tasks like drafting, summarizing, analysis, and information retrieval, with considerations like privacy, training, and over-reliance. It frames Copilot Studio as a low-code way to extend or build custom copilots using plugins and 1,000+ connectors to automate workflows and answer questions from approved sources, but requiring development effort and maintenance. Custom AI is positioned for highly tailored, brand- and data-specific solutions that unlock deeper insights and automation, with higher cost and expertise needs, and suggests a futu

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