This Frost & Sullivan executive brief examines how MSPs can thrive by adopting consolidated security platforms. Rising ransomware, supply chain attacks, and hybrid workforces push SMBs toward MSP support. Yet the complexity of managing multiple point products strains both providers and clients. A unified platform reduces costs, improves visibility, and streamlines security delivery. WatchGuard’s Unified Security Platform is highlighted for integrating network, endpoint, identity, and cloud security under one architecture, enabling MSPs to scale profitably. Flexible licensing, automation, and advanced tools like XDR and Zero Trust further strengthen their competitive edge.

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