AI and automation are driving transformative innovation in design and manufacturing. Organizations adopting digital twins, generative design, and design for manufacturing and assembly (DFMA) are reducing costs, increasing efficiency, and accelerating product development. These technologies also support sustainability and attract digital-native talent. Case studies from Bryden Wood, PIX Moving, and Hyundai show how AI-led processes cut lead times, enhance collaboration, and enable dynamic adaptation to market demands.

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