This Heavy Reading white paper for Digital Realty explores the growing challenges of data pervasiveness and the strategic responses by Network Service Providers (NSPs). With daily data generation reaching 2.5 quintillion bytes, NSPs face issues like data gravity, latency demands, and regulatory compliance. The report recommends decentralized, data-first architectures that support local storage and edge computing to enhance agility, meet sovereignty laws, and improve application performance. Overcoming data silos, enabling real-time insights, and fostering a culture of data across organizations are critical to unlocking trapped value and sustaining digital transformation.

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