Traditionally, forecourts have not had a longstanding reputation for digital transformation or providing a seamless consumer experience; however, all that is changing. Consumer demands and expectations are shifting. Engagement is more important than ever, because today’s consumers appreciate the benefits tailored experiences can bring and it’s now the expectation, the “norm”, when refueling. This coupled with more ways to power vehicles, increased payment options and elevated purchase experiences are new age demands fuel retailers need to be aware of to succeed, now and in the future.

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