Integrated Business Planning (IBP) is emerging as a more holistic approach to supply chain management, surpassing the traditional Sales and Operations Planning (S&OP). IBP integrates all aspects of a brand, aligning supply chain strategies with company-wide goals. Unlike S&OP, which often suffers from data silos and outdated methods, IBP leverages predictive analytics and AI to enhance accuracy, agility, and collaboration across departments. This approach allows brands to optimize resources, reduce inefficiencies, and adapt quickly to market changes. Implementing an IBP process ensures unified, end-to-end visibility and fosters seamless teamwork, driving overall business success.

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