This Infor white paper outlines imperatives for achieving success with Customer Relationship Management (CRM) initiatives. It emphasizes that CRM strategy must be customer-centric and integrated across marketing, sales, and service. Key success factors include clean data, executive alignment, and user adoption. The report also highlights AI, automation, and analytics as enablers for improving personalization and loyalty. A modern CRM system is positioned as essential for delivering connected, seamless customer experiences.

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