What Zero Trust means to me (might not be the same to you) Enterprises are, out of urgent necessity, turning to Zero Trust to secure their organizations. But when it comes to Zero Trust promotional messaging, confusion reigns. Cynical marketers co-opt the term “Zero Trust,” applying it to solutions that may or may not support Zero Trust principles and muddling its meaning. In Frost & Sullivan’s definition, Zero Trust is a series of conceptual principles that marry connectivity with security, dissociate access from trust, and emphasize least-privilege access, resource obscurity, and dynamic security monitoring of data at rest and in motion. A Zero Trust environment assumes no implicit trust for all users, workloads, and processes.

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