Rackspace's whitepaper, "How to Sell Cloud Migration to Your Biggest Critics," addresses the common challenges IT leaders face when proposing and implementing cloud migration, particularly overcoming internal skepticism and concerns. The document outlines a five-step process to facilitate successful cloud adoption, emphasizing robust planning, clear communication, addressing governance, ensuring security, and establishing comprehensive backup and recovery plans. Rackspace positions itself as a partner that accelerates the value of cloud transformation by managing applications, data, security, and multiple cloud environments. The content underscores the complexities of migration and Rackspace's role in helping organizations innovate, maximize IT investments, and navigate potential roadblock

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