Generative AI is transforming telecom by driving operational efficiency, cost reduction, and better customer experiences. Operators use it for dynamic resource allocation, predictive maintenance, anomaly detection, and network planning to improve reliability and resilience. In customer care, AI-driven Q&A systems, multilingual chatbots, and churn prediction enhance support and loyalty. Marketing gains from hyper-personalized campaigns and automated content creation. Early adopters like AT&T, Orange, and Reliance Jio showcase its impact, though challenges remain around data quality, privacy, skills, and scalability. When integrated responsibly, GenAI enables agility, growth, and a competitive edge.

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