How bots are delivering real ROI HOW BOTS ARE DELIVERING REAL ROIHere, the term ‘bot’ applies to the process ? by which a computer performs a task, generally, in response to a chat based input; it is an automated experience that ? is designed to help you create meaningful connections with your customers at scale. What is a bot? HOW BOTS ARE DELIVERING REAL ROIOver 1 billion people are using messenger ? every month. Time spent on social media and messaging increased by 400% last year 1 and over 56% stated that they would rather message a business than call customer service 2 . Messenger bots allow you to communicate ? one-to-one or on a mass scale with your audience in a personalised, direct way, ? using the medium they are actively on. Why are messenger bots a thing? +400% >56%

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