The Precisely whitepaper highlights two perspectives on location: geocodes (latitude and longitude) and traditional addresses, including house number, street, city, and postal code. It emphasizes that high-quality address data—accurate coordinates paired with correct address details—is crucial for businesses. Better location data improves operational reliability and decision-making accuracy. The whitepaper illustrates how precise geocoding and address verification directly enhance diverse business outcomes, such as property risk evaluation and customer service efficiency.

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