This white paper argues that transportation and logistics firms must modernize quickly to survive ongoing volatility, low margins, and rising customer demands for transparency, performance reporting, and ESG metrics, especially as manual processes, data silos, limited scalability, and weak real-time tracking create errors and inefficiency. It cites rapid growth in logistics digital transformation spending (about $52.2B in 2023 projected to $102.5B by 2030) and warns that technical debt can cost $3–$5 to fix for every $1 of new development. Synoptek proposes an Envision-Transform-Evolve framework combining discovery and assessments, modernization and product development with UX, analytics, RPA and DevOps, and ongoing cloud ops and managed services, with case examples reporting 110%+ product

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