The World Economic Forum’s *Earning Digital Trust* report emphasizes that trust is a cornerstone of the digital economy, yet remains fragile amid rising cyber risks, misinformation, and data misuse. It defines digital trust as the expectation that technology will function securely, reliably, and ethically. The framework identifies key enablers: cybersecurity, data stewardship, responsible AI, transparency, and accountability. Building digital trust requires leadership commitment, cross-sector collaboration, and global standards. Organizations that embed trust into strategy and governance can strengthen competitiveness, customer loyalty, and resilience in an increasingly digital world.

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