The 2024 WBR Insights & Northern Trust survey of 300 executives finds asset managers shifting from cost-cutting to client-centric growth. Top priorities include improving quality and accuracy (72%) and investor experience (70%), with 83% planning product strategy changes and 77% leveraging new technology. Expansion is focused on alternatives, infrastructure, and digital assets, while data sourcing and regulatory shifts like T+1 remain major hurdles. To manage complexity, 83% are outsourcing data and 59% securities finance/liquidity. Firms see outsourcing, AI, and cloud adoption as essential to efficiency, compliance, and distribution agility.

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