This NTT DATA report shows how GenAI is reshaping business across industries, from pharma and manufacturing to entertainment and logistics. It warns that companies that resist adoption risk obsolescence, drawing parallels with Kodak and Nokia disrupting business with genai. Key opportunities include automating tasks, streamlining processes, and personalizing experiences. The report highlights adoption barriers such as cultural resistance, skill gaps, and integration challenges. It concludes that success requires proactive investment in awareness, workforce training, ethical frameworks, and governance. Businesses that embrace GenAI responsibly can unlock innovation, efficiency, and sustained competitive advantage.

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