To mitigate risks in the rapidly evolving wholesale and distribution industry, businesses must adapt to technological innovations and changing customer expectations. Key challenges include maintaining responsiveness to market dynamics, optimizing inventory management, managing supplier pressures, and enhancing customer engagement. Successful strategies involve adopting real-time, integrated systems for sales, e-commerce, and customer service, improving data analytics for decision-making, and maintaining a strong online and physical presence to meet customer needs effectively.

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