EY’s whitepaper, Data 4.0: Making Your Data AI-Ready, emphasizes that high-quality data is essential for successful AI and Generative AI adoption. As AI transforms business operations and innovation, data quality becomes the backbone of modern enterprises. The paper explores the evolution toward Data 4.0, strategies to achieve AI-ready data, and governance practices, particularly for Indian enterprises. Preparing data effectively ensures organizations can fully leverage AI’s potential, driving smarter decisions and future-ready, agentic business models.

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