IoT’s growth is limited by cybersecurity gaps that undermine trust. Buyers demand secure, seamless experiences, yet providers often overlook security’s role. True IoT value—projected at $750B by 2030—requires integrating cybersecurity at the design level, not as an add-on. This shift enables trusted, scalable applications in sectors like automotive, healthcare, and smart cities. Convergence demands collaboration across industries, with shared standards and partnerships. By embedding cybersecurity into the IoT stack, businesses can unlock higher adoption, new use cases, and greater value.

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