The shift to a digital-first retail environment highlights the importance of creating connected stores that blend physical and digital experiences. Traditional IT infrastructure often hampers innovation due to high costs and complex maintenance. Virtualization presents a solution, decoupling software from hardware, allowing for flexible upgrades without total system overhauls. This approach enables retailers to modernize their point-of-sale systems, reduce total cost of ownership, and improve agility. Integrating cloud services further accelerates innovation and positions retailers for future scalability, enhancing customer engagement and operational efficiency

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