White Paper
Connected Data Flow and Standards: A Data Management Approach
Clinical research now collects triple the data of a decade ago, creating complexity and inefficiency. IQVIA’s Connected Intelligence™ addresses this through four steps: digitizing processes to turn documents into usable data; centralizing data into a single source of truth; standardizing operations and deliverables with compliance tracking; and automating study setup and data cleaning. This integrated approach improves quality, accelerates workflows, reduces rework, and enhances collaboration—ultimately speeding delivery of better therapies while maintaining consistency, transparency, and regulatory alignment.