This WEF white paper analyzes how generative AI is reshaping international trade. It highlights AI’s potential to reduce trade costs, boost productivity, and increase global services trade—especially in knowledge-intensive sectors. Key risks include concentration of AI resources, regulatory fragmentation, and IP rights disputes. It calls for global cooperation on standards, fair access, and data governance. The paper recommends inclusive policymaking, AI transparency, and alignment of trade and tech policy to ensure generative AI supports equitable, resilient, and sustainable global trade in the digital age.

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