This white paper from Messina Group presents a Business Intelligence and Analytics Strategic Roadmap designed to align analytics initiatives with organizational strategy. It emphasizes that successful programs start with a business-driven roadmap tailored to business goals, culture, people, and processes. The methodology follows five phases: discovery, current state assessment, future state definition, initiative development, and roadmap creation. Key focus areas include aligning analytics with business strategy, fostering IT-business collaboration, optimizing resources, standardizing KPIs, and managing change effectively. By integrating people, process, and technology, the roadmap ensures maximum adoption and value realization.

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