BrightEdge’s white paper outlines best practices for employee onboarding, emphasizing structure, culture, and engagement as keys to long-term success. Their one-week training program combines company and SEO knowledge, reinforced through quizzes and certification tests, followed by a 4–6 week integration process. Seven “dos and don’ts” guide onboarding: invest sufficient time, involve all departments, share the company’s vision, teach culture, explain products, familiarize hires with the website, and cross-train teams. Eight additional steps stress leadership support, skilled instructors, curriculum optimization, evangelism, reliable testing, and strong AV tools. Done well, onboarding boosts productivity and retention.

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