This insight paper identifies three common strategic mistakes organizations make when building enterprise analytics programs. It warns against outsourcing analytics competency, overreliance on disconnected point tools, and mishandling executive pressure during vendor selection. The paper argues that analytics must become a core internal capability supported by platforms that democratize access for multiple personas. It emphasizes investing in upskilling, adopting integrated analytics ecosystems, and leveraging executive mandates as accelerators rather than constraints. The paper provides practical guidance for CIOs and CDOs to build scalable, sustainable analytics strategies that balance speed, governance, and long-term value creation.

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