This white paper presents region-specific research on generative AI adoption across Europe and the Middle East. It analyzes responses from business leaders and the general public, highlighting trends in sentiment, value realization, and workforce impact. The paper shows strong adoption momentum, high reported business value, and declining perceptions of risk, despite ongoing concerns around security and data privacy. It compares awareness and emotional responses between leaders and consumers and explores how organizations are prioritizing safe, high-impact use cases. The research offers insights into regional differences shaping enterprise genAI strategies.

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