This white paper by Profound and commercetools introduces headless technology as a flexible, API-driven approach that separates content management from presentation. Unlike traditional CMS platforms, a headless CMS allows backend content to power any frontend—web, mobile, kiosk, AR/VR—enabling consistent, multichannel experiences. Benefits include faster time to market, agility, scalability, and better UX design flexibility. The document outlines the evolution from monolithic systems to headless, explains API communication, and provides a checklist for planning adoption, emphasizing modular rollout, proof of concept, and continuous optimization.

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