This white paper discusses the future of Augmented Reality (AR) in B2C commerce, emphasizing its growing importance in enhancing consumer experiences. It highlights how AR blends digital and physical spaces, making it a valuable tool for product interaction and customer engagement. Despite its potential, AR's evolving nature poses challenges for businesses, requiring clear marketing goals and practical applications. The document also touches on the role of the metaverse and the need for future-proof systems like Storyblok's headless CMS to support AR initiatives.

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