The Benify whitepaper emphasizes that effective communication is critical for employee engagement, productivity, and organizational success. Poor communication costs companies billions annually in lost productivity. Personalized, relevant, and multi-channel communication—especially via mobile apps—is key to reaching all employees, including deskless workers. Cloud-based platforms enable targeted updates, increase accessibility, and strengthen employee connections. Engaged employees show 25% higher productivity and companies with strong communication outperform peers by 202%. During crises, clear, frequent, and mobile-first communication is essential to maintain trust and alignment.

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