Microsoft’s white paper explains how Power BI empowers users to apply advanced analytics through features like predictive modeling with Azure Machine Learning, R integration, segmentation analysis, and real-time dashboards. Users can run R scripts, build custom visuals, and interact with Quick Insights to uncover trends instantly. Data can be shaped, grouped, or streamed live, while DirectQuery and DAX functions enable large-scale, dynamic analysis without re-importing. Power BI makes complex analytics accessible, bridging data science and business decision-making with powerful, interactive visual tools.

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