7 Challenges of Working with Retail IoT Data A Sirqul | TidalScale White Paper2 2018 www.tidalscale.com | www.sirqul.com Footprinting the in-store shopping experience of the future Retailers are looking for ways to increase revenue and engagement while improving the customer experience. Brands that use technology and data to offer customers personalized experiences are seeing revenue increase by 6 to 10 percent, growing two to three times faster than those that don’t. 1 It’s little wonder, then, that understanding the customer journey is the subject of such intense focus among retailers. With online retail sites gathering data that reveals customer preferences, buying histories, browsing habits, social media activity and more, retailers are looking to replicate the same level of insi

Join for free to read