This white paper explores how fintech innovations are reshaping customer-centric banking and finance. It explains how fintech acts as an enabler rather than a replacement for traditional institutions, pushing banks to become more agile, data-driven, and customer-focused. The paper outlines key lessons for marketers, including the importance of personalization, always-on engagement, and real-time data analytics. It highlights how cloud-based platforms, automation, and AI enable frictionless experiences while maintaining trust and compliance. The report also emphasizes transforming transactions into meaningful experiences and embedding financial services into customers’ daily lives. It concludes that banks adopting fintech principles will gain a competitive edge in the evolving financial lan

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