This solution brief highlights how insurers and health plans face escalating identity-driven threats, insider risks, and compliance challenges. Attackers exploit people—through phishing, BEC, and account takeover—to access PHI, PII, and financial data. Insider risks such as credential misuse and time fraud add complexity. Proofpoint counters with a human-centric approach, identifying “Very Attacked People” like claims staff, contract managers, and service desks. Tools like Prime Threat Protection, Adaptive Email DLP, Insider Threat Management, DSPM, and ZenGuide integrate to defend sensitive data, secure cloud workflows, meet compliance, and reduce regulatory exposure.

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