Data privacy has become increasingly challenging in a digital‑first world where trust is essential to maintaining customer and partner relationships. While data collected across channels can offer valuable insights, it also introduces significant risk. Data privacy focuses on the proper handling of personal information to meet regulatory requirements and public expectations, distinguishing it from data security, which protects the integrity, confidentiality, and availability of data. Together, they help organizations responsibly manage information, reduce exposure, and build lasting trust with users.

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