Salesforce and Forter unify customer‑centric commerce by improving conversion rates and revenue through more accurate transaction decisions. Together, they help merchants reduce false declines by up to 85%, creating smoother customer experiences and increasing lifetime value. Businesses using Salesforce B2C Commerce can integrate Forter’s plugin to enhance decision accuracy through Forter’s Identity Graph, which analyzes vast identity data to determine trust in real time. This partnership strengthens digital commerce by combining Salesforce’s robust platform with Forter’s advanced fraud prevention.

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