IQVIA highlights how its integrated digital solutions—OneKey, OCE, HCP/O Engagement Management, and ePromo—drive efficiency across life sciences organizations. The portfolio reduces reliance on disparate point solutions by offering born-integrated systems, supported by the Lexi API layer for third-party connectivity. For business leaders, the tools optimize targeting and engagement through AI/ML-driven recommendations, while IT leaders benefit from simplified implementation and maintenance. Compliance leaders gain robust management of HCP interactions, consent, and content approval processes, ensuring regulatory alignment. This orchestration improves commercial impact, accelerates execution, and reduces risk.

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