Online marketplaces are facing rising identity‑based fraud that targets both buyer and seller accounts. Bad actors create fake accounts or take over existing ones, threatening user trust and platform integrity. Forter helps stop this by identifying who is really behind each action. It blocks fraudulent account creation while allowing legitimate users to onboard smoothly. It also prevents account takeovers by detecting suspicious activity in real time during sign‑in, profile changes, loyalty point withdrawals, and transfers. This protects users’ accounts and safeguards the marketplace from fraud‑driven losses.

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