IQVIA Synmetrics Data provides detailed insights into HCP activities in the UK and Ireland, helping life sciences companies adapt engagement strategies in an era dominated by remote interactions. It identifies the most accessible HCPs and preferred channels, enabling effective omnichannel engagement. The interactive Synmetrics dashboard delivers dynamic visualizations of contact dynamics and peer benchmarks, with free access for data contributors and paid customizations for HCP or regional analysis. Features include engagement mapping, benchmarking, and real-time updates. Additional modules support market access, commercial effectiveness, and new HCP identification through OneKey.

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